Logitech International SA Case Study Example | Topics and Well Written Essays - 500 words

Logitech International SA - Case Study ExampleThe ability to innovate is a key success factor which determines the performance of a business disposal (Logitech Annual Report 2007). Bringing the products in the market at the right time enables a company to outperform its competitors and survive in a genuinely risky market.Logitech is operating in a global landscape exposing it to the fluctuations of exchange rates (Logitech Annual Report 2007). This exchange rate risk makes the company undefendable to the changes in value of currencies. For instance, the weakening of the dollar due to the economic recession makes its income in the United States lower when expressed in Swiss franc. This in handle can make investors wary in investing in Logitech noting that exchange rate fluctuations can shrink the companys revenues and profits when expressed in Swiss francs.economically speaking, the company is also exposed to the recession in the United States and the food crisis happening in Asia . It should be noted that these are Logitechs major markets. As the liquid income of consumers in these regions is squeezed, IT products become unappealing as they turn to allocating budgets for basic necessities same(p) food and medicine.The whole IT industry is poised to benefit from the economic development of countries like China and India.